I make websites people want to use.

Clear thinking, expressive design and clean development—built around the booking, call or enquiry your business actually needs.

yourbusiness.co.uk
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Good work, made easy to choose.

From curious
to convinced.

Explore the service
Looks like you.
Works for them.
One clear next step →
Clear messageStronger trustBetter on mobileObvious next stepReady to launch

Three businesses. Three clearer ways forward.

Real projects built around how each owner wanted the business to work, from handling enquiries to selling courses and making the move into full-time self-employment.

Clear beats clever.

Character beats generic.

The next step stays obvious.

Start with the decision

Before colours and layouts, we decide what the visitor needs to understand, trust and do next.

Design something ownable

Your site should feel recognisably yours—not like the same template with a different logo dropped in.

Build the real thing

Strategy, design and development stay connected, so good ideas survive all the way to launch.

One focused sprint.
No agency fog.

You work directly with me from the first review to the final launch. The sprint improves the journey your existing attention lands on; it does not promise to create demand from nothing.

Explore the 10-day website sprint

A good fit looks like

  • An established service and existing customers
  • A clear offer that needs a clearer website
  • One decision-maker ready to move promptly
  • Capacity for more suitable bookings or enquiries

Not designed for pre-revenue ideas, ecommerce, custom software, full rebrands or unlimited revisions.

Four stages.
One pair of hands.

A short, visible process with no sales-to-delivery handoff.

See the full process
  1. 01

    Review

    Find the weak points in the current message, proof and customer journey.

  2. 02

    Plan

    Agree the pages, hierarchy, content and one commercial route that matters.

  3. 03

    Make

    Design and build the mobile-first site with one structured revision round.

  4. 04

    Launch

    Test the experience, connect the approved tools and verify the important actions.

You work with the person doing the work.

No account manager translating your brief. No disappearing after the sale. Just direct conversation from the first review through strategy, design, development and launch.

More than 30 websites built and managed for UK service businesses in the last two years.

More about Ricardo

Why I stopped hiding behind an agency-shaped brand.

Websites by Ricardo makes the working relationship explicit: the person asking the commercial questions is also the person designing and building the site.